Outdoor Living

I have headed up ASDA’s Outdoor Living campaign for three years straight—2021, 2022, and 2023. These projects involve multiple location shoots and coordinating complex set builds brining the outside into the studio. I also managed the processing and sample handling for over 350 products from large scale furniture to decor and camping products, creating thousands of assets, from studio cutouts to creative marketing materials.

I have consistently delivered all packaging and e-commerce needs on time and within budget, leading to year-on-year growth of the ASDA account thanks to attentive account management and project execution.