Wimbledon campaign

Titled 'Icons meet Icons,' the campaign features giant versions of Christy's famous Wimbledon Championship Towel wrapped around iconic monuments worldwide. Launching just before the tournament, it has garnered millions of views, likes, and comments, making it Christy's biggest-ever Wimbledon campaign.

The project presented production challenges, such as finding the perfect locations, attaining appropriate shooting permissions along with managing client expectations and guiding them through the process of post-production only and 3D animation assets .