Rift Tax Refunds
TV Commercial
Producing this TV ad was an incredible challenge from start to finish. With just 4 weeks from pitch to broadcast, I had to navigate tight deadlines while sourcing multiple locations and casting talent including a native Scottish lead. I pulled together a top crew, briefed in all styling and set dressing requirements to produce a result that wow'd the client and exceeded expectations.
The ad showcases how various characters have successfully used RIFT to claim tax refunds for “tools, travel, or food for work,” sharing their knowledge with fellow construction workers in Scotland.
Responsibilities
Brief development / Talent & Extras casting / Location scouting / Location permits / Styling and set design briefing & management / on-shoot production / Logistics & travel / Managing post-production / Asset delivery